We turn the product explanation your team keeps repeating into three ready-to-run ads, shaped by feedback from relevant buyers.
Give prospects a clearer reason to consider your product before they book a demo.
On a sales call, you can show how your product works. Walk through an example. Explain why the comparison a prospect is making misses something important.
Your ads have much less room.
When that explanation disappears, your product can look like another version of something the buyer already has.
Explanation Ads starts with one distinction your buyers keep missing. We turn it into an ad concept, find out what relevant buyers take away, and produce the finished creative for your team to run.
Depending on the problem, that might mean showing:
We work on one product use case, for one buyer audience, on one advertising channel.
We review an agreed set of sales recordings, existing ads, product materials, and customer objections.
Then we identify the misunderstanding to address, the product evidence available, and the creative direction we recommend.
You review that diagnosis before committing to the rest of the project.
We develop the explanation into draft creative and conduct six feedback sessions with relevant buyers, including people unfamiliar with your full sales pitch.
We ask them to explain the message in their own words, apply it to a realistic buying situation, and identify what remains unclear or unconvincing.
Those responses guide one substantive revision before final production.
You receive:
We investigate the explanation gap and present the recommended direction.
We develop the creative, gather buyer feedback, and revise.
We deliver the completed ads and handoff materials.
After the diagnostic review, you have two business days to approve the next stage or cancel and request a full refund of the initial $1,500.
No further work or charges begin without your written approval.
The refund applies to the initial diagnostic stage. It is not a guarantee of campaign results.
We work alongside your internal marketer or agency.
DBX handles the explanation, buyer feedback, and agreed creative production. Your team handles campaign setup, targeting, media spend, distribution, and ongoing optimization.
Before we start, we agree on who will run the ads and when they expect to launch them.
You own the custom work once paid in full. We identify any third-party licensing requirements upfront. There is no required ongoing engagement.
This pilot is designed for you if:
Denis’s experience spans product management, instructional design, and learning technology.
He brings that experience to Explanation Ads with the team at DBX Expert Lab, applying it to how we structure an explanation, choose an example, and check what someone understood.
The work starts with the buyer’s current understanding and the specific decision they need to make.
We target three weeks and confirm your schedule before you pay. That target depends on timely access to materials, research participants, and approvals. Recruitment or approval delays can extend the schedule.
You can provide access to suitable participants, or we can arrange recruitment. We confirm the approach and any external recruitment or participant costs before you commit. Conducting and analyzing the six feedback sessions is included in the professional fee.
One consolidated substantive revision round is included. We also correct errors or work that does not meet the agreed specifications.
Filming, complex custom animation, full website development, additional channels, and media buying are outside this pilot. Any additional work requires a separate scope and your approval.
Buyer feedback helps identify misunderstandings and improve the creative. A small qualitative study does not establish a statistically reliable winner or prove a conversion lift.
We do not guarantee views, leads, sales, or revenue. Campaign performance needs to be measured after launch with your distribution team.
Let’s look at what buyers currently miss, why it matters, and whether it belongs in your next campaign.
No preparation deck needed. Bring your website, one current ad if you have one, and the explanation your sales team keeps having to give.